The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the Super Bowl has become a holiday for many. For companies, the most valuable part of the broadcast is what happens in between the game: the commercials. Every year, fans look forward to the spectacles major brands put on, many featuring celebrities or popular songs to make their names stand out. Of course, these companies have to write big checks to get spots during the big game. Here's how much they have to pay for a commercial in Super Bowl 60. MORE SUPER BOWL 60 NEWS: How much do Super Bowl commercials cost in 2026? the cost for 30 second commercials in the Super Bowl broadcast is approximately $8 million. Per the publication's Admeter, "the list is nearing 40 brands confirmed in the national run, with Big Game veterans like Pringles, Uber Eats Roberto Perez Jersey , Anheuser-Busch, WeatherTech, and Hellmann's joining first-time advertisers like Svedka, Rippling and Liquid I.V." MORE: How much did Super Bowl commercials cost in 2025? For Super Bowl 59 between the and in 2025, the price for a 30-second spot on the national broadcast was $7 million, with some companies paying up to $8 million. Once again, there is a price increase, which has become a year-on-year trend. MORE: How long are Super Bowl commercials? The normal super bowl commercial, or at least the standard for companies, is approximately 30 seconds. But, there are ones that range up to a minute or two, along with those on the shorter end. One example is Budweiser, whose commercial is over a minute for Super Bowl 60. Must Watch! Budweiser just released its new Super Bowl LX commercial! It's amazing and patriotic! It's gonna drive the America hating left batshit crazy! Vince Langman (@LangmanVince) MORE: First Super Bowl commercial cost If we go all the way back to the first Super Bowl between the Chiefs and , a commercial cost $37,500. It was uncommon for companies to advertise during major sporting events, so NBC sold 30-second spots well before. The value has increased almost year-on-year since then, according to MORE: Super Bowl commercial price history Year Price of 30-second commercial 1967 $37,500 (NBC)/$42,500 (CBS) 1968 $54,500 1969 $55,000 1970 $78,200 1971 $72,500 1972 $86,100 1973 $88,100 1974 $103,500 1975 $107,000 1976 $110,000 1977 $125,000 1978 $162,300 1979 $185,000 1980 $222,000 1981 $275,000 1982 $324,300 1983 $400,000 1984 $368,200 1985 $525,000 1986 $550,000 1987 $600,000 1988 $645,500 1989 $675,500 1990 $700,400 1991 $800,000 1992 $850,000 1993 $850,000 1994 $900,000 1995 $1,150,000 1996 $1,085,000 1997 $1,200,000 1998 $1,291,100 1999 $1,600,000 2000 $2,100,000 2001 $2,200,000 2002 $2,200,000 2003 $2,200,000 2004 $2,302,200 2005 $2,400,000 2006 $2,500,000 2007 $2,385,365 2008 $2,699,963 2009 $2,999,960 2010 $2,954,010 2011 $3,100,000 2012 $3,500,000 2013 $3,800,000 2014 $4,000,000 2015 $4,250,000 2016 $4,500,000 2017 $5,000,000 2018 $5,200,000 2019 $5,300,000 2020 $5,600,000 2021 $5,500,000 2022 $6,500,000 2023 $6,800,000 2024 $7,000,000 2025 $7,000,000, with some advertisers paying over $8,000,000 2026 $8,000,000 Source: Ryan Borucki Jersey